Date: July 21, 2025
Category: Fashion
At Istanbul’s textile fair, we confronted fast fashion’s dark side: 28% of samples used virgin polyester. Our response? Partnered with 3 suppliers using recycled ocean plastics for athleisure wear. Bonus: Turkish organic cotton quality rivals Egyptian!
Game-Changers:
♻️ Circular Models: One supplier recycles unsold stock into new yarns – exploring take-back programs.
📊 Data-Driven: AI tools predicted bomber jackets as top fall-sellers; adjusting orders accordingly.
⚠️ Caution: “Sustainable” claims require certification checks (we rejected 2 suppliers for greenwashing).
Actions:
Auditing dye houses for chemical runoff compliance
Ordered 5,000 units of recycled track pants for Spring ‘26